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Get ready for an internet boom in South Africa

Online  Sales  in South Africa Set To Double  By 2014

  “This indicates that, globally as in South Africa, online retail is recession-proof for now, while it still makes up a small proportion of total retail worldwide.”

Let me  share  a bit  of recent history with you.

In the  UK in 1998  they passed  a piece  of  legislation which made it safe  to purchase  on the web.  In 2000  the total online  Sales  was £500 000.00  by 2011  it is  estimated  it will be  £67 Billion.

South Africa  passed  a  similar bit of  legislation last year  and   the  price  of  internet access  to the  population  has  been steadily dropping along with the  supply of  unlimited  internet.

 

According to the  research posted  by World Wide  Worx - “The Online Retail in SA 2011 study shows that the total spent on online retail goods in South Africa passed the R2-billion mark in 2010 for the first time. It reached R2,028-billion, growing at 30% over the previous year.

Online retailers are even more bullish about 2011, with the industry consensus pointing to 40% growth this year. This will represent the highest rate of growth for online retail in South Africa in almost a decade.

“This dramatic rise in online retail comes in the wake of an ongoing increase in the number of experienced Internet users in South Africa,” says Arthur Goldstuck, managing director of World Wide Worx and principal analyst for the survey. “Last year there were 3.6-mlilion people who had been online for five years or more. By 2015, that figure will be 6.8-million – almost double the potential e-commerce market of today.”

In 2010, Traditional, physical retail in South Africa reached R561bn, according to Stats SA. This means that online retail still makes up less than half a per cent of total retail in SA: a mere 0.36%. At the same time, however, the growth rate of online retail in South Africa in 2010 was four times that of physical retail: 30% vs 7%.”

 

The  global online  retail  set to soar from $468 billion in 2009 to an estimated global online retail in 2010 come to an average of about $545-billion to  around $1trillion  by 2015.

The new  maxim is  still true,  you don’t exist  if you are not online as  a business.  So get online  now  and  call  0843351636  to get your bit of the action.

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Best Laid Plans

Of  Hardware and  men

There  are days  that no matter what you wish,  everything seems  to go to hell in a  hand basket.  However in every  basket is a silver lining.

Persistence  pays  off.

In every situation  persistence pays  off.  Its  the  same  with search engines  optimisation  its  a  lot of  research and  hard work. After all anyone  can do a  job but to do it well you pay someone  who is  good  at getting consistent results.

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Email and Ethics

Integrity and Ethics and Email

Not only does it break the relevant privacy laws in force today in many countries but it also alienates the prospective clients away from your company web site towards the competition, naturally this is obviously costing you lost income when you spam people  who have not explicitly signed  up to get your emails.

I provide  training  on a  retainer  basis  to teach your staff  what you can do and  what you can  get away with, ethically and  keep your integrity intact,  keeping your  clients happy.

Remember that today,  time is  the most important commodity we  have and  email spam  really annoys  people as  it steals  time  from their  day.  By being in step with the  public and  staying within the laws  you and  your company will gain market share,  slowly but steadily  and over time  you can show  bottom line  results  that are string and  steady.

Also  (if needed) – I will train your staff for an hour each month  etc to help them retain the relevant information that is the lifeblood of any business and keep your reputation intact.

Additionally I can   to help train the company on what will help  with the SEO Marketing to improve the results achieved upon the marketing I do and to maintain the momentum I give the SEO Marketing campaign over a longer term.

That   I would need to speak to the team about to explain how Illegal it is (never mind unethical) to ‘mine’ any  email addresses for the purposes of ‘spamming’ them.

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Discrimination and the Web

There is a UK law that has been around for a while now, since 1995 in fact – here is an excerpt from the Royal Institute for the Blinds’ web site:

When must a site be accessible by?

The Disability Discrimination Act 1995 – Word (the DDA), was introduced with the intention of comprehensively tackling the discrimination which many disabled people face. The part of the DDA that states websites must be made accessible came into force on 1 October 1999 and the Code of Practice for this section of the Act was published on 27 May 2002.

What are the October 2004 changes to the DDA?

The DDA changes that came into effect on October 1 2004 are as follows:

  • small employer exemption removed. All employers are now legally obliged to make all their services accessible including websites, intranets and extranets accessible
  • police and fire services are now also legally obliged to make their websites, intranets and extranets accessible. Previously they were exempt. The only area of employment still specifically excluded is the armed forces.
  • service providers will have to make physical adjustments to their premises where these features make it impossible or unreasonably difficult for disabled people to use the service they provide.
  • Note that since 1999 websites have had a legal obligation to be accessible.
What are the obligations in the DDA?

Broadly speaking, the DDA makes it unlawful to discriminate against disabled people in the way in which you recruit and employ people; provide services; or provide education. Discrimination can take place in two ways – by treating a disabled person less favourably; and/or by failing to make “reasonable adjustments” so that disabled people can participate in employment and education or make use of a service.

How does it apply to websites?

Websites may be covered under the employment provisions, as they may be a means of advertising jobs; or there may be an intranet which staff need to use. Websites will most commonly be covered when they constitute the provision of a service, or they are related to education.

The Code of Practice cites an airline website as an example to define a service online. Taken from the Code of Practice 2.13 – 2.17 (p11-13):

“What services are affected by the Act? An airline company provides a flight reservation and booking service to the public on its website. This is a provision of a service and is subject to the act.”

What is meant by “reasonable adjustments”? (more…)
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