Incredible Software Solutions

Online Adverts – Google,MSN(bing.com) & Yahoo

Three Simple Rules

On How To: Maximise your ROI Without going broke doing it.

1. Set a budget
2. Set a target market
3. Carefully research the right time of the day to advertise

Most importantly of all remember that the on-line media are doing it for themselves, not you. So to maximise your impact you must know your target market well, very very well. So Tip number two;

Get To Know Your Target Market

If this sounds a bit like a tactical exercise, that because it is, very much so.

Once you know who and what your target market go for then you can take aim. By paying detailed attention you can gain a whole new segment and drive your income to where it should be, with you.

Search Engines – How Important Are They to Your Ecommerce Site?

The answer is simple.  If you want to get found by unknown shoppers, they are very very important – it has been reported by TBI research that up to 98% of all visitors find web sites only through Google,Bing,Yahoo. The thing is that Google is still the “Kingmaker of Search”. If your web site is not google friendly from the design phase, it is probable that it will take much much longer for you to make money from your site.

How much traffic is driven by search?  Anecdotally, for some large branded publishers, search generally drives 30%-40% of traffic.  For smaller publishers, the percentage can be much higher.  For example, an ad network named Chitika says that a startling 97% of outside referrals to its sites came from search engines:

As you can see, these figures from TBIresearch show that having an all singing all dancing visually based site – IE pictures only and very little actual text, even for navigation is a bad idea. Speed is also the new/old buzzword for search. It has always been an issue but in today’s world where even more than before time = money and speed = time/money inversely proportional to your income. What this means is the faster your site is to find, the more you will make. The faster the site is to search the more google loves to search your deepest links. There is a simple formula to use if you are not sure;

1. no links = no money
2. non standards compatible = less money
3. no Google/bing/yahoo = no money at all until you get found, then see rule 2.

Get your site Search Engine Optimised for maximum potential profits, call me today on +2784 335 1636 to discuss your web site.

Progress online mirrors life and real people simply because it is generated by real people, living thier real lives online. Although called a virtual medium, it in fact is a real tool used by real people. This is the key to understanding why it is so important to make web sites accessible for users.

Accessibility means thinking just that little bit more, a good example is the phone top-up in the UK versus the same service in South Africa. In South Africa you have to manually go to the shop, pay for the airtime and still have to put the code into the mobile. That extra step is quite frankly a waste of money.

The supplier should be the one taking that extra step , not the users. But this is not so obvious for some people. Being used to a way a system works can be uncomfortable to change, but that increase in productivity is also matched in an increased productivity.

This correlates to an increase in profits for the service provider.

Next time you have a web site developed, ask yourself, is my service provider going that extra step for me?

Your Business and The Web

What You Need To Know Now

Hello, Isn’t it amazing? August already and business is moving forward. Let me introduce myself, I am Hilary Albutt, from a specialist company, IncredibleSoftwareSolutions.

IncredibleSoftwareSolutions specializes in helping your business make more money by exposing your business, on-line and off-line to a much bigger market. One of the things that directly affects business, small and large is the web and how your web site is accessible and easy to find for the average user.

In the UK in 2000 they introduced a new piece of legislation called “the Distance Selling act”. What this act did was to help the consumer understand clearly that they, just like you as a consumer under current South African legislation are protected can shop on-line and be safe.

But to get people to their business web sites, companies discovered they needed specialist companies such as IncredibleSoftwareSolutions to help their web sites stand out above the rest.

Once they had done this the businesses on-line went from £ 500 000 GBP in 2000, grew 587% to a phenomenal £ 55 BILLION GBP Last year alone!

That is an increase of 587% in eight years! All online and all selling through the internet.

Why? Because it is safer. WOW, £ 55 BILLION GBP in 2008 when there was supposed to be the worst recession in living history.

Ideally every business should have their own web specialist in-house, but that is a very expensive hire to keep on the books. Instead of spending from R250 000 annually for your very own pet, on-site-web-and-social expert specialist, IncredibleSoftwareSolutions offers this kind of service for a fixed monthly fee that is affordable for your business, large, medium or small.

With our unique assessment of your web site you can take action, call 0843351636 to speak to your specialist today about getting more traffic to your web site and through the doors of your business, shop or store.

You can also email IncredibleSoftwareSolutions directly on:

assessment@incrediblesoftwaresolutions.com. If you prefer a land-line please call 0215542446 and ask to speak to Hilary.

I would love to chat to you about your web site and how your business can expand cheaper online than off-line.

In other countries the web is taking over and as you know, South Africa is the first African country to follow soon after. Call IncredibleSoftwareSolutions now on 0843351636 and speak to Hilary to get your foothold in the future, Now!