Cof­fee and Search Engines — Whats the link?

Coffee and Search Engines - What's the link?

Most people are focused on attraction

What you should focus on is quality content and retention once the users have landed on your web site!

Its all very fine and well paying someone to get users to your site, but what are you doing to keep them there? Here is a simple list of things to keep in mind when you have all that yummy traffic on your web site but have a higher than 30% bounce rate

1. Stickyness
2. Quality Content
3. Fresh news the users want to read

1. What is Stickyness - sticky in the normal sense is when stuff sticks to you, your clothing or your bank balance and the money stays in your account. Its the same with web sites. You want the users to stick to you.
2.Quality Content makes this stickyness possible, but not inevitable if it is not fresh, which brings us to the next point
3.Freshness - like food content has to be new and fresh, its not good having the worlds best Search Engine Optimiser if you do not take the advice of providing fresh content to match the freshness of your branding.

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