Design and Search Engines- conflicts that arise out of a different point of view
Part Two – How To Use These Profiles
User profiles according to wikipedia user profiles means that there are four main personality types you have to build for as a starting point.
- Visual
- Auditory
- kinesthetic – touch
- Accessible
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Visual
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Auditory
Simply put it means that some people only truly respond with the presence of sound. They feel the sound before they see the image or colours and so look for what they hear that feels so good or familiar or trustworthy.
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Touch
Almost the most powerful selling tool out there, however on the web very difficult to apply, yet
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Accessible
Accessible is an almost unquantifiable item – but is a legal requirement in many countries such as United Kingdom,USA and South Africa. But most of all when a web site is accessible to all more people will use it, even if they do not know why it feels easy or right to do so. If your web site is built to be accessible then mobile phones, by far the largest market to sell to anywhere with over 70million handsets in the Uk, 120Million in the uSa and 9 Million ins South Africa that are internet enabled, why wouldn’t you want a piece of that action?
The fact that colour attracts the human eye is undeniable for the visual world most live in, red being the most demanding – “look at me ” colour.
The vibrant, viral nature of the use of colour can attract the right kind of client for your business. I normally advise first time web owners to choose a colour they like so that they can attract the people who are most like them.
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