Design and Search Engines- conflicts that arise out of a different point of view

Pure Design Ethos

In some circles Pure Design Ethos means only designing with images as that gives total control of the look and feel.

The problem with this is the proliferation of devices and search engines that cannot read images, much like a disabled person.

Pure Search Engine Ethos

All text and no images. This makes for a very dull web site as for web user profiles that means that there are four main types you have to build for.

• Visual
• Auditory
• kinesthetic – touch
• Accessible

Strictly speaking the last one is in a class of its own but is essential so I have added it to the list.

Search Engines – How Important Are They to Your Ecommerce Site?

The answer is simple.  If you want to get found by unknown shoppers, they are very very important – it has been reported by TBI research that up to 98% of all visitors find web sites only through Google,Bing,Yahoo. The thing is that Google is still the “Kingmaker of Search”. If your web site is not google friendly from the design phase, it is probable that it will take much much longer for you to make money from your site.

How much traffic is driven by search?  Anecdotally, for some large branded publishers, search generally drives 30%-40% of traffic.  For smaller publishers, the percentage can be much higher.  For example, an ad network named Chitika says that a startling 97% of outside referrals to its sites came from search engines:

As you can see, these figures from TBIresearch show that having an all singing all dancing visually based site – IE pictures only and very little actual text, even for navigation is a bad idea. Speed is also the new/old buzzword for search. It has always been an issue but in today’s world where even more than before time = money and speed = time/money inversely proportional to your income. What this means is the faster your site is to find, the more you will make. The faster the site is to search the more google loves to search your deepest links. There is a simple formula to use if you are not sure;

1. no links = no money
2. non standards compatible = less money
3. no Google/bing/yahoo = no money at all until you get found, then see rule 2.

Get your site Search Engine Optimised for maximum potential profits, call me today on +2784 335 1636 to discuss your web site.

Your Business and The Web

What You Need To Know Now

Hello, Isn’t it amazing? August already and business is moving forward. Let me introduce myself, I am Hilary Albutt, from a specialist company, IncredibleSoftwareSolutions.

IncredibleSoftwareSolutions specializes in helping your business make more money by exposing your business, on-line and off-line to a much bigger market. One of the things that directly affects business, small and large is the web and how your web site is accessible and easy to find for the average user.

In the UK in 2000 they introduced a new piece of legislation called “the Distance Selling act”. What this act did was to help the consumer understand clearly that they, just like you as a consumer under current South African legislation are protected can shop on-line and be safe.

But to get people to their business web sites, companies discovered they needed specialist companies such as IncredibleSoftwareSolutions to help their web sites stand out above the rest.

Once they had done this the businesses on-line went from £ 500 000 GBP in 2000, grew 587% to a phenomenal £ 55 BILLION GBP Last year alone!

That is an increase of 587% in eight years! All online and all selling through the internet.

Why? Because it is safer. WOW, £ 55 BILLION GBP in 2008 when there was supposed to be the worst recession in living history.

Ideally every business should have their own web specialist in-house, but that is a very expensive hire to keep on the books. Instead of spending from R250 000 annually for your very own pet, on-site-web-and-social expert specialist, IncredibleSoftwareSolutions offers this kind of service for a fixed monthly fee that is affordable for your business, large, medium or small.

With our unique assessment of your web site you can take action, call 0843351636 to speak to your specialist today about getting more traffic to your web site and through the doors of your business, shop or store.

You can also email IncredibleSoftwareSolutions directly on:

assessment@incrediblesoftwaresolutions.com. If you prefer a land-line please call 0215542446 and ask to speak to Hilary.

I would love to chat to you about your web site and how your business can expand cheaper online than off-line.

In other countries the web is taking over and as you know, South Africa is the first African country to follow soon after. Call IncredibleSoftwareSolutions now on 0843351636 and speak to Hilary to get your foothold in the future, Now!