Pro­gress, one step at a time

Pro­gress online mir­rors life and real people simply because it is gen­er­ated by real people, liv­ing thier real lives online. Although called a vir­tual medium, it in fact is a real tool used by real people. This is the key to under­stand­ing why it is so import­ant to make web sites access­ible for users.
money
Access­ib­il­ity means think­ing just that little bit more, a good example is the phone top-​up in the UK versus the same ser­vice in South Africa. In South Africa you have to manu­ally go to the shop, pay for the air­time and still have to put the code into the mobile. That extra step is quite frankly a waste of money.

The sup­plier should be the one tak­ing that extra step , not the users. But this is not so obvi­ous for some people. Being used to a way a sys­tem works can be uncom­fort­able to change, but that increase in pro­ductiv­ity is also matched in an increased productivity.

This cor­rel­ates to an increase in profits for the ser­vice provider.

Next time you have a web site developed, ask your­self, is my ser­vice pro­vider going that extra step for me?

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