Search Engines — How Important Are They to Your Ecommerce Site?
Search Engines — How Important Are They to Your Ecommerce Site?
The answer is simple. If you want to get found by unknown shoppers, they are very very important — it has been reported by TBI research that up to 98% of all visitors find web sites only through Google,Bing,Yahoo. The thing is that Google is still the “Kingmaker of Search”. If your web site is not google friendly from the design phase, it is probable that it will take much much longer for you to make money from your site.
How much traffic is driven by search? Anecdotally, for some large branded publishers, search generally drives 30%-40% of traffic. For smaller publishers, the percentage can be much higher. For example, an ad network named Chitika says that a startling 97% of outside referrals to its sites came from search engines:
As you can see, these figures from TBIresearch show that having an all singing all dancing visually based site — IE pictures only and very little actual text, even for navigation is a bad idea. Speed is also the new/old buzzword for search. It has always been an issue but in today’s world where even more than before time = money and speed = time/money inversely proportional to your income. What this means is the faster your site is to find, the more you will make. The faster the site is to search the more google loves to search your deepest links. There is a simple formula to use if you are not sure;
- no links = no money
- non standards compatible = less money
- no Google/bing/yahoo = no money at all until you get found, then see rule 2.
Get your site Search Engine Optimised for maximum potential profits, call me today on +2784 335 1636 to discuss your web site.
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